Busting the Winter Home-Selling Myth
January 12, 2019 | Alex Larson

The question I get asked the most from sellers is , “Should we wait until spring to sell our home?” My answer is always the same: people buy homes in all months of the year. If you are ready to sell, you should put your home on the market. In fact, the winter months have traditionally been my busiest time of the year. Here are some of the reasons why winter is actually a great time to sell a property:

Winter buyers are usually serious buyers.

Believe me buyers are not getting out during snowstorms just to tour pretty homes. Only someone serious is willing to do that!

Businesses often reorganize at the end of the year.

Many companies handle reorganizations and management changes at the end of the year, which generates a lot of relocations during the first of the year. These buyers are usually on a short timeframe and need to find a home quickly. They cannot wait several months for more homes to come on the market.

The internet has made it easy to search from the warmth of your home.

Thanks to the internet it is easy for buyers to search for properties any time, day or night. Buyers can sit in the comfort of their own home and search whenever it is convenient for them. And often, buyers are looking at homes during their time off for the holidays.
My Expert Advice: Your first showing is when the buyer looks at your home on the internet. The pictures sellers post are very important. That is why every listing gets professional photos!

If you decide to sell in the winter, there are a few things you need to consider:

  • Keep your exterior lights on in the evening so that buyers and agents can safely walk to the door. It gets dark earlier, so if you can prepare your home for showings, turn all the lights on so the buyer can walk into a bright and shiny home. It also makes the home look warm and inviting as you drive up.
  • If the weather is bad, keep the walks cleared and put mats at the door for shoes.
  • For homes that have a wonderful yard or other gorgeous view that show best in the summer months, you can leave pictures on a table for the buyer to check out while touring the home.
  • Most importantly, let the buyers tour. If you want to sell in the winter, you must allow showings. If you are planning a lot of entertaining and your schedule will be too restrictive to be able to let buyers see your home, I would recommend waiting for a less busy time!


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